I’ve just been very subtly duped. Conned maybe. Toyed with at the very least.
I read a lot on holiday, it’s when I catch up with all the books on my to-do list. Book number 5 on this break gave me a slight problem. The story was fine, but I started to think that my eye-sight was going. The font was clearly smaller than my other books, but still I didn’t think I should be squinting or getting tired eyes over a penguin paperback. I made a note in my Outlook to make an opticians appointment when I got home.
I got to the end of the book, and the very next page was an advert “Enjoy a good read with Specsavers.”
Now I’m not the cynical type- but it appears to me that Specsavers are paying Penguin for advertising space in a book with smaller than comfortable print. Are they really joining forces to make people think they need their eyes checked, and then telling them exactly where to have them done?
It makes me think of my own business. I’m ashamed to be part of the diet industry, with all it’s lotions and potions, pills, shakes, operations, promises, grand statements and emotional steering. I hate the fact that the whole industry thrives on telling people that they ‘need’ this or that, and that they can’t manage on their own. You’d think that putting on a bit of weight reverted you to a childlike state, unable to make any decisions for yourself.
However I’m proud of what we’re doing. We’ve called our blog honest diet for a reason. We’re helping people to lose weight, eating normal foods that they enjoy, without the big promises or pressure. And we’re succeeding.
I’m off to read a normal book. If you want to know more about our way of losing weight, comment below or give me a shout on mac@beltdown.com.
Tags: advertising, BMI, books, diabetes, diet, eat, food, glasses, health, lies, lifestyle, male diet, male weight loss, men, reading, sight, slimming, specsavers, travel, weight loss
